Always Do What You Should Do Joggers: Guide & Review

If you’ve spotted the acronym-heavy joggers popping up on Depop or spotted a collaboration with rapper Loyle Carner, you’ve probably wondered what “Always Do What You Should Do” actually is. It’s a London skate-and-surf brand that’s built a loyal following through relaxed cuts and understated graphics—but unlike the major streetwear names, there’s surprisingly little written about them. This guide cuts through that gap.

Origin: London skate & surf scene · Key Product: Relaxed joggers · Starting Price: £70 · Availability: Official site, Depop, eBay · Notable Collab: Loyle Carner x ADWYSD

What is the brand always do what you should do?

Always Do What You Should Do—commonly shortened to ADWYSD—is a UK streetwear label rooted in London’s skate and surf culture. The brand focuses on relaxed, wearable pieces rather than logomania-heavy designs, with joggers forming a core part of its bottoms offering.

London Skate & Surf Streetwear

The brand emerged from the same creative circles that feed into skate shops and independent surf retailers across South and East London. Unlike global streetwear brands that often detach from their subcultural origins, ADWYSD maintains a low-key identity that resonates with its core audience. The brand’s name functions almost like an internal joke or motto within skate culture—practical, slightly self-aware, and antithetical to hype.

Official listings show the brand’s online home at uk.alwaysdowhatyoushoulddo.com, where joggers and related bottoms are featured alongside other relaxed separates.

NOTE shop connection

The brand has close ties to UK skate and surf retailers, which often serve as point-of-sale locations for limited drops. Checking local skate shops that stock streetwear—including those connected to the Slam City Skates network—is advisable for exclusive colourways or collab pieces that rarely appear on resale platforms.

Where is Always Do What You Should Do from?

ADWYSD originates from London, UK, and specifically from the city’s skate and surf scene. The brand’s geography is inseparable from its aesthetic—think boardshort-inspired cuts, durable fabrics, and silhouettes that work equally well on the board or on the high street.

UK origins

Multiple resale listings and community discussions place the brand firmly in the UK context. The use of GBP pricing (£70 for jogger shorts) and the .co.uk domain further confirm UK-first distribution. However, the brand has gained traction beyond British borders through international resale platforms.

Slam City Skates link

Slam City Skates—one of the UK’s most established skate retailers—has carried ADWYSD products, reinforcing the brand’s credibility within skate culture. This connection is meaningful: skate shops rarely stock brands that lack authenticity in the scene, and the endorsement signals that ADWYSD is more than surface-level aesthetics.

Who owns Always Do What You Should Do?

Ownership details for ADWYSD are not publicly confirmed through corporate filings or brand statements. The brand operates without the kind of high-profile founder interviews or behind-the-scenes content that typically accompanies larger streetwear labels. This opacity is partly a stylistic choice—ADWYSD’s low-key identity extends to its business structure.

Ownership details

Community discussions and resale listings do not attribute the brand to a named individual or company. This contrasts with labels like Fear of God (Jerry Lorenzo) or Corteiz (Connor Roy), where the founder’s persona is central to the brand story. For ADWYSD, the product and the subcultural positioning take precedence over personal branding.

What is clear: the brand has maintained enough consistency and quality to attract collaboration interest from Loyle Carner, a critically acclaimed UK rapper and songwriter. The Loyle Carner x ADWYSD collaboration, featuring joggers and complementary pieces, suggests commercial viability and a degree of institutional trust—factors that imply a structured operation even without public ownership disclosure.

Are always joggers good for running?

The question of whether ADWYSD joggers are suitable for running depends on what you’re after. If you want technical running shorts with moisture-wicking fabric and a split hem, these aren’t the answer. If you want comfortable, loosely fitted joggers for casual jogs or general movement, they’ll work—but with caveats.

Sweatpants for jogging

Standard joggers—regardless of brand—carry inherent trade-offs for running. Cotton and cotton-blend fabrics absorb moisture and can become heavy during sustained cardio. The relaxed silhouette that makes ADWYSD joggers visually appealing can also lead to fabric bunching at the knees during stride-heavy activity. According to general fitness apparel guidance, fitted or semi-fitted technical shorts outperform baggy joggers for runs exceeding 20 minutes.

That said, a 2024 style guide from The Mancunion covering concert attire noted that knee-to-ankle length shorts are preferred for events where comfort and movement matter. Joggers at a similar length offer comparable comfort for shorter, lower-intensity runs—especially in cooler weather where cotton’s breathability becomes an asset rather than a liability.

Performance fit

ADWYSD joggers are cut for casual wear, not performance. The relaxed fit means they’re designed for aesthetic cohesion with the rest of a streetwear outfit, not for speed or range of motion. If you’re training for a race or need technical features, look at dedicated running brands. If you’re looking for joggers that transition from a morning walk to an afternoon skate session, ADWYSD’s silhouette is likely well-suited.

How do ADWYSD joggers compare to others?

Direct comparison is complicated by limited published data on ADWYSD’s jogger specifications. However, using pricing, collaboration profile, and sizing patterns from similar UK streetwear brands, we can draw some useful contrasts. For sizing context, comparable UK streetwear brands like those reviewed in the New Balance 530 sizing guide often follow similar measurement conventions.

The official price point of £70 for ADWYSD jogger shorts places the brand in the mid-range of UK streetwear—above fast-fashion joggers (£20–£40) but below luxury labels like Represent or Balenciaga (which can exceed £200). The Loyle Carner collaboration adds perceived value, with resale prices on Depop and eBay often exceeding retail by 20–40%.

Loyle Carner collab review

The Loyle Carner collaboration is arguably ADWYSD’s highest-profile release. The collection includes joggers alongside complementary tops, and the aesthetic aligns with Loyle Carner’s own style—relaxed, understated, and rooted in British youth culture. Community feedback on the collab pieces is positive, with buyers praising the cut and fabric weight, though the limited run means many sizes sell out quickly.

Sizing for the collaboration appears to follow standard UK menswear conventions. Official measurement guides from similar streetwear releases—including All Points East Festival merch—show inclusive sizing up to 5XL, with detailed centimetre and inch charts for accuracy.

Sizing tips

Based on fan community observations and sizing patterns from comparable brands:

• True to size: Most buyers report standard UK sizing fits as expected
• Size up for baggy: If you prefer a looser, exaggerated silhouette—common in skate and surf streetwear—sizing up one level is advisable
• Check measurements: Without an official ADWYSD chart, cross-referencing with the All Points East sizing guide (which covers sizes S through 5XL with precise chest and length data) provides a useful proxy for expected proportions

If you like a roomier look, size up; if you want something sharper, go for your usual size.

— Funcases merch guide for similar UK streetwear

Your shorts should hit somewhere between your knee and ankle, and be something that your dad might wear.

— The Mancunion 2024 concert style guide

What is the 3 3 3 rule in fashion?

The 3-3-3 rule is a capsule wardrobe principle that suggests wearing three tops, three bottoms, and three pairs of shoes in various combinations to create multiple outfits without excess purchases. Applied to ADWYSD joggers, this means selecting one or two colourways (e.g., grey and black) that pair with multiple existing pieces in your wardrobe, maximising outfit variety from a limited jogger selection.

Applying the rule to joggers

When building an outfit rotation around ADWYSD joggers, the 3-3-3 framework encourages neutrality—choosing a grey or black jogger that complements rather than conflicts with your existing outerwear and footwear. Since ADWYSD’s aesthetic leans understated, the brand’s joggers are well-suited to this approach.

What is the Ralph Lauren 3 piece rule?

The Ralph Lauren three-piece rule refers to mixing tailored and casual elements for a layered look—typically a jacket, a shirt or knit, and trousers. For a streetwear adaptation involving ADWYSD joggers, this might translate to a structured overshirt over a simple tee, paired with the joggers and clean sneakers for a balanced silhouette that bridges casual and considered.

Related reading: New Balance 530 sizing guide · ASICS Gel-NYC variants and sizing

While sizing and Loyle Carner details anchor our review, pre-buying essentials overview unpacks the minimalist design and performance ethos before you commit.

Frequently asked questions

For UK buyers who value authentic skate culture over brand visibility, ADWYSD offers something increasingly rare: a label that hasn’t been over-polished by marketing departments. The joggers won’t solve your running training, and the sizing isn’t as documented as mainstream brands—but that’s partly the point. If you’re after something that looks right, fits comfortably, and doesn’t announce itself from across the room, these are worth tracking.